I regularly put amazing items in my Etsy favorites with no intention to buy, yet when I revisit my selection, my heart sinks as I see sold on all the items I love. It's a funny thing actually, favoriting an item for me actually means I will probably never purchase it. If I come back and see that it is still available, it feels like it always will be or it seems less desirable because no one else wanted it. So, if you want me to buy something from your shop, don't let me heart it! :) I wonder if this is also true for my customers? I always thought that more views and hearts meant it was more likely to sell, maybe this explains the items with one hundred hearts that seem to linger. Here's a few that sunk my heart just a little bit.